LIGHTHOUSE, FFA. - Non-profit organization re-brand
Aviva is a nonprofit organization that supports youth and families, particularly those in foster care or at risk of homelessness. I invisioned a rebrand that would better connect with youth, families, donors, and partner organizations while reflecting its mission of hope and support. I led the rebrand by renaming the organization Lighthouse, LLC. Inspired by the meaning of “Aviva” (“new light”) and its association with guidance and safety. I also developed a new visual identity system with bold, uplifting, and approachable design elements that balanced youth engagement with professionalism and trust. The rebrand created a more unified and impactful identity that strengthened audience connection and better communicated the organization’s mission and values.
